Brand strategy, product innovation, and creative direction — from $50M launches to $1B+ category scale.
Trend report — pages 8–16 of 16
A comprehensive seasonal trend report developed for Spring/Summer 2027 — sourcing cultural signals, color stories, material directions, and silhouette evolution from the Italian market. Designed to bridge macro trend intelligence with actionable product development briefs.
Built and scaled a mass-premium activewear line from a $50M launch to $1B+ in annual revenue. Owned the full creative and product pipeline — from trend intelligence to shelf — across performance, lifestyle, and kids categories.
Led the global creative repositioning of Champion from a commodity basics brand to a premium streetwear icon. Engineered collaborations with Supreme, Todd Snyder, and Coach that drove cultural credibility and sustained double-digit growth.
Conceived and built Hanesbrands' New York Design Center as the company's global creative hub — recruiting and leading a 100+ person team of designers, developers, and merchandisers across all major categories.
Founded a modern-luxury lifestyle brand spanning apparel, home, beauty, and wellness — inspired by the light, air, and community of Cape Cod and Provincetown. Built the brand identity, product architecture, and go-to-market strategy from scratch.
Held full creative and commercial accountability for a $400M menswear category — directing design, development, and merchandising across sportswear, tailoring, and accessories.
Led design and development for Eddie Bauer's outdoor and lifestyle categories — building technical product pipelines and establishing global manufacturing partnerships across Asia and Europe.